Michael's Frozen Custard East
Madison, Wisconsin

Intended to evoke the diners of old, this popular restaurant has a dual-personality - an old service station building and a larger stainless steel-sided addition. They make and serve real Wisconsin custard -- not 'soft-serve', but extremely fresh super-premium ice cream. The interior displays Michael's extensive collection of pop-Americana. Design Coalition has designed three stores for this locally-owned business: this Madison store, a store in Monroe, Wisconsin (later sold) modeled on a White Castle diner, and a spectacularly curved two-story Micheal's (unbuilt).

	Left: Before the renovation
	Left: After the renovation